UX & UI design
Supported by data and critical thinking, we design digital products to ensure your users are engaged, can achieve their goals, and connect emotionally with your brand.
User focused designs
What is user experience (UX) & user interface (UI) design?
UX for us is the foundation of our design and development activity. It brings the users of your product and service to the centre of the decision making process meaning we can design easy to use experiences specifically for your audience and their behaviours.
UI is the visual layer that is sometimes known as web or app design. It’s where we apply your brand visual language, or work with you to create a new one, alongside our UX expertise to make your product easy to use, unique, ownable and stand out within the market.
How will UX & UI design benefit my business?
60% of consumers rate usability as an important design characteristic for an online shop*. Design plays a huge role in the retaining of users and onboarding of new ones that it can no longer be ignored or replaced by price and convenience.
Through stronger UX UI design we can make sure that your budgets and revenues are not lost due to poor design decisions without the knowledge of your users
Our UX & UI services
User experience (UX) design
Act on your user research to design an experience which is centred around your users needs, understandings and goals.
User Interface (UI) design
Support your user experience strategy and foundation with a user confidence, boosting UI layer that compliments and strengthens the overall UX.
Content design
Make sure your content is designed in a way that your users prefer to consume information, will want to engage with and take your desired action.
Design systems
Guard your visual language with a design system to roll out consistency across multiple digital platforms as well as newly created products and services.
"Hancock and Rowe wrapped their heads around our app very quickly and offered both business and design-based expertise to develop creative and impactful solutions - every step of the way. Working with Hancock and Rowe could not have been easier.”
Ian Harris, CEO, HOW2
More of our process
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Get to know your customer
Understanding your business goals, project goals and your audience. Uncover the opportunities, initial direction and a project roadmap.
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Tried and tested with your audience
Combining the user research, business goals and project goals we create a pilot for further research and/or client feedback through usability testing.
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Easy to manage applications
Bring the new, or updated, product to market and test to iron out any wrinkles. Launch with confidence from day one.