User research & strategy
Your customers are the beating heart of your business. It’s integral to understand your audience and their needs. We do this before we go anywhere near the drawing board to create your vision.
We then build upon our user research to create, plan and strategise your new digital product ensuring its longevity and adoption by your target audience. These are the building blocks for your success today and in the future.
Get to know your customer
What is user research & strategy?
User research & strategy is the foundation of the user experience design process. We strategise an approach to your product and or service to help us understand your business goals and match these with your users needs. Needs discovered through user research, alongside other insightful data points such as user goals, considerations, frustrations, behaviours and backgrounds.
We feed the findings from the research phase back into the strategy to create documentation such as personas and customer journey maps. This documentation will align multiple teams within your business including marketing, sales and product to start making user centred decisions.
How will user research & strategy benefit my business?
On average, every $1 invested in UX brings a return of $100. An ROI of 9,900%*.
Employing user research before designing or developing a new product or service reduces the risk of creating the wrong solution. Budget spent on research to inform a product strategy and user centred design process will be less than the cost of fixing avoidable flaws, loss of users and spending to obtain new ones.
Our user research & strategy services
User survey
Find insights from a large sample of your audience without the time expenditure needed to host 1-to-1 interviews.
User behaviour observations
Observe the behaviour of your users on your platform through software that records visitors in real time.
User interviews
Hearing directly from your customers is the best way to really understand your impact or where you are falling short of the target.
Usability testing
Identify key problems with your user journeys and functionality through the experience of your users with a set of tasks and direct feedback.
Playback & strategy workshop
Build empathy for your users with an interactive workshop for you and your team to discover the findings of the research.
Personas
Using the data found in the research we can create user personas to help guide your team's decision making.
“Working with Hancock and Rowe has aligned the team with a user-first approach to our new homecare and franchise websites. Through the research undertaken, we were able to strategically plan our digital touchpoints, and the information our users need and achieve simplified user journeys for all audiences.”
Sarah Howes, Head of Marketing, GoodOaks
More of our process
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User focused designs
Only when we have the thumbs up from you and your audience do we develop, design and build the product to make the user experience as smooth and effortless as possible.
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Tried and tested with your audience
Combining the user research, business goals and project goals we create a pilot for further research and/or client feedback through usability testing.
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Easy to manage applications
Bring the new, or updated, product to market and test to iron out any wrinkles. Launch with confidence from day one.