Usability testing

Everything we design is prototyped and tested in collaboration with your target audience before any budget is spent on web or app development. We do everything we can to increase its chance of success.

Tried and tested with your audience

What is usability testing?

Gather insight and feedback directly from your users with a round of usability testing. It can be used with both existing products and newly created prototypes to understand the successes and pain points of using. This is a great way to find potential issues and save money before you spend your budget on developing the wrong solution.

How will usability testing benefit my business? 

Testing designs and structures ahead of development will save much more money in the long run. It has been said by Roger Pressman that finding issues in the design phase and rectifying them is 10x cheaper than fixing them post launch. You can usually find 85% of the issues by testing with just 5 users which is very important when you consider that “Ease of use” is cited as the most important quality for mobile apps by 97% of users*.

*Userbrain

Our usability testing services

Prototyping

Build your newly designed product into an interactive prototype that we can use for testing internally with your team as well as externally with potential customers.

User testing

Find the flaws, successes and sentiments around your product with user testing. See first hand how your users interact with your product when completing a set of tasks.

Tree testing

Test a new navigation and product structure with your users to make sure they understand the language that has been adopted for navigation links as well as locating specific information.

Participation recruitment

Worried about who to test your idea with? We can locate your audience within the UK and across the globe via our participation recruitment tools.

“Working with Hancock and Rowe has aligned the team with a user-first approach to our new homecare and franchise websites. Through the research undertaken, we were able to strategically plan our digital touchpoints, and the information our users need and achieve simplified user journeys for all audiences.”

Sarah Howes, Head of Marketing, GoodOaks

More of our process

  • Get to know your customer

    Understanding your business goals, project goals and your audience. Uncover the opportunities, initial direction and a project roadmap.

    User research and strategy

  • User focused designs

    Only when we have the thumbs up from you and your audience do we develop, design and build the product to make the user experience as smooth and effortless as possible.

    UX and UI design

  • Easy to manage applications

    Bring the new, or updated, product to market and test to iron out any wrinkles. Launch with confidence from day one.

    Web and app development